Carrying on from my last post about Lucie of MultimediART’s talk, it was interesting to get her interpretation on fresh website content. It has often been said that fresh content is important for search engine rankings, but what does fresh content mean?

Three main points to consider are:

• change the content on your site at least once between each visit from a search engine spider (check your stats to find out how often that is for your site)
• keep the content change within 2 clicks of your homepage
• swapping around a few words or even a paragraph is probably not enough to count as fresh for a search engine

Search engines apparently search your site more or less often depending on how fresh they judge your content to be.

Content includes any articles and text on your site, as well as products, tools, news items, RSS feeds, and so on.

So how fresh is your website?

Word Constructions ~ for all your business writing needs

Tags: content, site, tips, web

This entry was posted on Saturday, October 20th, 2007 at 10:27 am and is filed under web content. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.