Let me guess – you’re busy. You don’t have time to read everything you ‘should’ or want to read. You often skim read things to decide if you will bother reading it in full.
Guess what? Many (if not all) of your clients are also busy and tend to skim read anything you send them, no matter how much effort you have put into every tiny detail.
Solution? Make sure the important information, and key attractors, are prominent and easy to find.
How can you make the important things stand out?
Leading up to Christmas, we put together a sand pit for my son (and eventually his baby sister) as one of his gifts. Sounds simple enough, doesn’t it?
I was very happy to see that all of the pieces were numbered so I didn’t have to figure out which piece went where, and the instructions (mostly in pictorial form) seemed simple enough to follow. However, it wasn’t always clear that each piece of wood had an up or down side so I had to undo and re-screw some bits.
Worst of all, though, was the fact that the kits came with screws of two lengths and it was only in step 8 of 9 that there was any mention of this. Continue reading
I came across a blog post about the domino effect and it got me thinking.
Obviously, one little thing left undone can cause another little thing to happen and so on until there is a problem – for example, miss one weeks back up of your computer doesn’t seem like a big deal until you have missed many weeks back ups and then your hard drive fails…
This is where contingency plansand attention to detail are important. Sometimes we get busy and it is easy to leave things until later (and the reality is that with only 24 hours in a day, some things have to be left until later) but we need to watch out for the important things not being forgotten. Maybe a set time each week to review important things could be a valuable use of time.
Here are five things I think should be regularly checked before they become a problem:
Of course, not all domino effects are negative, so I’ll post about that tomorrow!
I have been reading an old newsletter and came across a message I thought I’d share with you – words are important to humans.
Think about the impact of the words you choose and use.
Think about what words have done to/for our world:
Think of the impact of words on the careers of
So remember the importance of words, and using the right words, when planning your business and your marketing. Don’t be fooled – the words you choose in your promotions and materials will impact on your success – or not.
Words are important so
Use your words wisely!
With the bushfires and floods, the global financial crisis and swine flu, every business should be thinking about having contingency plans in place. I gave some tips on preparing for a distruption to your business and being prepared, but real contingency planning requires even more effort.
A key step in ensuring your business can survive a major issue is understanding what is essential. Protecting and replacing the essential is what helps you survive – other things may be important but are of little use if the essential factors are missing.
For example, it is important to have the Word Constructions website online but it is essential that I have a computer and software for preparing documents (yes, I can write with pen and paper but it isn’t very professional to hand that to a client!)
So what is essential in your business? Think about the essential equipment, skills, people, services and resources you rely on.
Imagine a dentist’s surgery without a dentist, an engineering firm with no engineers, a dressmaker business with no sewing machine, a hairdresser with no scissors and a referral agency missing its directories.
Make a list of what is essential for your business, and perhaps a second list of what is very important but non-essential.
A few days ago, I was reminded of the importance of tracking advertising through a story a friend told me.
The story: a company spent $60,000 or so on an advertising campaign, but didn’t implement any means of tracking the results of the ad. Meaning they have spent $60,000 and have no idea if it raised their brand awareness or brought in customers and revenue (I’m not sure which was the aim of their campaign.) So when the radio stations come back and ask if the company wants to repeat the ad, who knows if they should say yes or no…
The moral: tracking advertising is important for a number of reasons:
Even if your budget is nowhere near $60,000, tracking of advertising is a worthwhile exercise.
Don’t assume that free ads aren’t worth tracking, either. Why?
Have you used tracking with your advertising? Did you find it a useful activity, even if tedious and time consuming?
“Pretend that every single person you meet has a sign around his or her neck that says, ‘Make me feel important’. Not only will you succeed in sales, you will succeed in life.”
Mary Kay Ash
I just found this quote in the Small Business Diva blog and I really like it.
From a business point of view, treating people as if they are important is a great way to build relationships and provide excellent customer service – and a good way to get word of mouth referals, too.
But more than that, it is a sensible way of treating every human being you come across – we are all unique and have our own talents and gifts that deserve recognition and respect. You never know who you are talking to – they could be the one who turns your life around or the one who desperately needs to feel valued.
So how do you make others feel important?
My daughter recently discovered that people didn’t live at the same time as dinosaurs. She was shocked and didn’t really believe it.
“But if people weren’t alive when dinosaurs were, then how can people know what they were called?” she asked.
It lead to a discussion of why we use names for things – even things that we don’t see in our everyday life. Names save us time, words and energy, as well as individualising us as people.
When writing, the choice of a name can be really important as names also set the scene. Names can give information about the person, such as gender, nationality, personality and age, and about the theme of the writing.
And it’s not just naming characters in fiction stories either. When I am writing something that includes examples, I take care to use names that imply a mix of people – for instance, using male and female names.