I hope you find my writing and business tips and observations useful. My business and blog are dedicated to helping businesses communicate clearly and reach their potential. Read, subscribe to my newsletter, enjoy!Tash

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Importance of words

I have been reading an old newsletter and came across a message I thought I’d share with you – words are important to humans.

Think about the impact of the words you choose and use.

Think about what words have done to/for our world:

  • started wars
  • made people cry (or worse)
  • made people laugh
  • started deep emotional relationships
  • ended people’s lives
  • made people rich
  • given a lot of pleasure (doubt that? Think of your favourite book…)

Think of the impact of words on the careers of

  • ACDC, Midnight Oil, Silver Chair, Michael Jackson and Cold Play – would their music be as popular without their lyrics?
  • Sean Connery, Harrison Ford, Kate Winslet, Cameron Dias and Bud Tingwell – how good would their movies had been without a script or with a mediocre script?
  • Kevin Rudd, Barack Obama, Julia Gillard, John Howard, Winston Churchill and Mahatma Gandhi – a speechless politician wouldn’t get very far
  • your favourite school teacher, sports coach and music teacher all needed words to make a career and help you

So remember the importance of words, and using the right words, when planning your business and your marketing. Don’t be fooled – the words you choose in your promotions and materials will impact on your success – or not.

Words are important so

  • choose appropriate words
  • proof read to be sure your spelling and grammar support your choice of words
  • check how words are perceived, not just what they mean (as a drastic example, the word gay means happy and cheerful but many people perceive it differently now)
  • use as few words as necessary to get the message across – think of words as important and limited

Use your words wisely!