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I hope you find my writing and business tips and observations useful. My business and blog are dedicated to helping businesses communicate clearly and reach their potential. Read, subscribe to my newsletter, enjoy! Tash

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Building your blog

Presumably, if you have a blog you want to build it with content and readers. It isn’t always easy to do, especially over time, so it takes dedication to truly build a blog into something you can be proud of.

Finding ideas to write about, maximising your topics, building trust, attention grabbing titles, dealing with negative or poorly written comments, and ending your blog posts are all important parts of a successful blog.

Recently, Raivyn gave some advice for anyone wanting to make money from a blog (or blogs) – some of that advice applies to all blogs whether their aim is to make money, share ideas, promote a business or anything else.

The points I most liked (rewritten into my own words and comments) were:

  • keep writing – even if uninspired, you need to write to build the habit and experience
  • find your own blog rules – some blogs have very short posts, some have long posts and some find a combination or middle ground works best. Instead of writing to a formula number of words, find what works for you and your readers. And apply the same logic to frequency, style, running carnivals, inviting guest bloggers, and so on.
  • keep your credibility – recommend products/services/etc that you truly think are worthwhile, not just those paying a commission or giving you a reciprocal link.
  • write for your readers – this may not be so important for a personal blog, but to make money (directly or indirectly) you need to write what potential customers want to read about in a way they find interesting and useful. Knowing your audience is a key part of any good writing

Good luck with building your successful blog!

Just giving out cards does not work

I have just been reading part of the Small Business Diva blog where she wrote about networking, and her 6th point reminded me of a networking breakfast I attended a month or so ago.

Donna-Marie wrote ” When at networking events, don’t try to talk to everyone there and shove as many business cards as possible into everyone’s hands nor push your products/services on people. ” And I couldn’t agree more. Networking is about building relationships, not getting your name in front of the maximum number of people.

At the breakfast I attended, I happened to sit next to a man who didn’t tell me his name or show much interest in talking to me (his choice, and it doesn’t bother me!) However, as he stood up to leave he handed a business card to everyone within reach, said good-bye and left. He still didn’t say his name or use mine (I had introduced myself).

The end result? I left his card on the table and he gained nothing from handing it to me.

Compare that to others I have met at networking events where we have swapped cards and later exchanged emails and possibly helped each other in some way, even if we never used each others’ services.

So don’t go to networking events with the aim to hand out heaps of cards; reserve your cards for the people you click with or who specifically ask for a card or information about your services.

Walking out of a networking event with two or three, or even one, good contact is a great feeling – and a successful event.