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Christmas already!

Can you believe I just received an email about Christmas? And it’s only mid March!

Ok, it was a request to fill in a survey about Christmas in your business  – a survey where the answers will be used to provide information to magazine readers preparing for Christmas. So it is reasonable to mention Christmas this early, but it still shocked me!

But it does raise the question – how soon do you plan for major events in your business? Not just Christmas, but Easter, change of seasons, new financial year, awareness weeks and so on that are relevant to your business in some way.

2 Responses to Christmas already!

  • Melissa says:

    I aim to plan in advance. Just last week I printed out a calendar for the rest of the year and marked off special days. I am now sitting down to plan the promotions for each of the different events 🙂

  • tashword says:

    That’s a great way to run a business, Melissa – planning around events.

    How far in advance do you start promoting those ideas?

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