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Check details – and check again

Let’s face it not everyone will notice or care about a couple of small spelling or grammatical mistakes. But getting the details correct is absolutely critical.

Make sure you go back and check details in your work – whether it is something you have written, a professional wrote for you or a graphic designer has worked on for you. Ideally, get someone else to check your document just for details.

If in doubt at how easy it can be to make such mistakes, here are some real life examples…

  1. A marketing flyer for a local shopping strip where each shop added their ad looked great except for one little detail – they spelt the name of the suburb incorrectly! And I know because I saw the flyer in circulation so it went out without being corrected.
  2. A course registration form included a second page with the following under the header:
    Invoice Date: 18 December 2008

    Event: Course Name, Melbourne – 20 February 2008
    Obviously, prompt payment isn’t an issue with these people!

  3. A business sent out invitations to an event that cost them a lot of money to arrange. The invitations were sent out stating a day and date that didn’t match so they risked many people not turning up.
  4. 500 business cards were printed with the wrong mobile phone number because no one checked the original source. Luckily, the problem was noticed before any cards were given out.
  5. 100,000 letterhead were printed before anyone realised the disclaimer mentioned another (related) company name. Could you afford this sort of reprint?
  6. a book on small business quoted someone but used the wrong first name for her, which put her offside and made it hard for readers to research that woman
  7. the male CEO of a Melbourne company was named in a photo in an industry magazine – however, the photo was a woman and the article was not even related to the CEO or his company.

So while you won’t be alone with such mistakes, your credibility is better if you take the time to make sure details are present and correct. The cost of not checking can be huge.

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