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Website marketing

I went to a Business Mums Network morning tea this morning – in fact I hosted it!

The speaker, Lucie Battaini of MultiMediART, spoke to us about using simple and mostly free techniques to get more people to your website. Although I knew a lot of what Lucie spoke about, it was great to hear it all put together and I learnt some new things, too.

For instance, Lucie spoke about keywords – apparently, keyword metadata isn’t used by most search engines now but the use of keywords in your content is crucial. That means you should include a couple of important words as many times as possible in your web content for search engines to find and correctly categorise you.

However, it is really important to not overuse your keywords – imagine if I used ‘business writing’ at least once in every sentence – boring and confusing to read. I find it better to write the information normally so it flows properly, and then go back and see if there’s a way to add a few more keywords without loosing the flow.

And of course, Lucie pointed out that content is King, so I’d better get writing!

Word Constructions
Word Constructions ~ for all your business writing needs

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