I hope you find my writing and business tips and observations useful. My business and blog are dedicated to helping businesses communicate clearly and reach their potential. Read, subscribe to my newsletter, enjoy!Tash

Refer to older posts…

Blogging services

HCI chat


You’re from the days of yore?

One pair of misused words that I find really annoying is your/you’re. It isn’t hard to learn one is possessive and one is an abbreviation  (for you are), but so many people use the incorrect word which shows a lack of knowledge and attention to detail that does not represent them , their content or their business well.

Your: refers to something you own
Is that your bike?

You’re: an abbreviation of ‘you are’.
You’re going to work tomorrow.

Yore: referring to the past, although it isn’t often used now
In days of yore, a Lady’s ankle was never seen.

Although these three words sound exactly the same, they obviously can’t be used as substitutes for each other. No catchy memory tricks for this one – you simply need to remember that the apostrophe replaces the a in you are to create you’re.