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Selling with Valentines Day
Love & money can go together
I know – Christmas has just gone, Australia Day hasn’t even arrived yet and I’m suggesting you think about Valentines Day!
For many businesses, Valentines Day is a huge sales period and they probably plan and prepare for it months in advance.
But have you thought about it for your business?
Maybe you think it is only for those selling flowers, chocolates and cards, having no relevance to other businesses. While there is some truth to that, you can get more out of Valentines Day if you want to.
Adding a Valentine flavour to your business
Yes, Valentines Day is commercial and it would be great if we showed our love and care for others every day, but it is celebrated every February whether you like it or not. And if you run a business, you can keep it topical through using some Valentines romance.
There are a number of suggestions in my Valentines Day and business article, but here are a few more:
Paper flowers last longer and, if hand made, are very personal
- post a Valentine message in your blog. It can be a simple “Happy Valentines Day” or maybe you can find a creative message to show you appreciate your blog readers or customers
- use pink envelopes or paper on the day or the surrounding week or month
- pop a chocolate or treat in every package you send out in February – of course, if it’s hot try something less likely to melt! Maybe a paper flower in each order is a better idea!
- give an eBook or tip sheet with romantic ideas relating to your business
- put some pink candles in your shop or display
- run a competition with some romantic prizes
- add a poem about mum or dad when you send out things for young children
- send a rose to your key clients – an unexpected gift builds a lot of goodwill
- Groups and clubs can send paid or active members a Valentines card. It needn’t include messages of love, but it may just be the only card your client gets so it will be appreciated
- Web masters – think of adding some subtle graphics on your site – just a quick image and the words Happy Valentines Day is enough to convey your wishes without going too far or reducing your professional image
- Offer reduced fees for couples booking in at the same time in February. This could apply to a masseur, accountant, hairdresser, dentist, mechanic, coach, gyms, fitness trainers, life insurance sales people and many more.
Writing and grammar: Valentines Day is almost here
It is February and we’re almost at Valentines Day. 
Personally, I don’t care about the commercialism of the day. I consider it a reminder to acknowledge those people we care about, both romantically and otherwise, in a way we probably don’t think of throughout the year.
I aim to send a note, letter or email to people close to me for Valentines Day, just so they know I care all year, even when I forget to tell them.
For those romantically inclined, I wrote an article on writing love letters, and another on how to present love letters in a special way. I also wrote a number of Valentines articles for Save Time Online, including Valentines ideas for singles!
Writing Valentines Day
And for those interested, Valentines Day, Valentine’s Day and Valentines’ Day are all grammatically correct! It depends which grammar rule you believe is more important as to how you write the word!
Valentines Day – the name of an event, such as Good Friday or Christmas Day
Valentine’s Day – the day owned by or relating to Valentine
Valentines’ Day – the day owned and celebrated by valentines (lovers) everywhere
The same answer applies to Mothers and Fathers Day, too.
So what is your preference for writing Valentines Day? Is that just what feels right or have you thought about what is ‘correct’?
A funky gift is nice without sending inappropriate romantic messages!
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