Selling with Valentines Day

Love & money can go together

I know – Christmas has just gone, Australia Day hasn’t even arrived yet and I’m suggesting you think about Valentines Day!

For many businesses, Valentines Day is a huge sales period and they probably plan and prepare for it months in advance.

But have you thought about it for your business?

Maybe you think it is only for those selling flowers, chocolates and cards, having no relevance to other businesses. While there is some truth to that, you can get more out of Valentines Day if you want to.

Adding a Valentine flavour to your business 

Yes, Valentines Day is commercial and it would be great if we showed our love and care for others every day, but it is celebrated every February whether you like it or not. And if you run a business, you can keep it topical through using some Valentines romance.

There are a number of suggestions in my Valentines Day and business article, but here are a few more:

Paper flowers last longer and, if hand made, are very personal

• post a Valentine message in your blog. It can be a simple “Happy Valentines Day” or maybe you can find a creative message to show you appreciate your blog readers or customers
• use pink envelopes or paper on the day or the surrounding week or month
• pop a chocolate or treat in every package you send out in February – of course, if it’s hot try something less likely to melt! Maybe a paper flower in each order is a better idea!
• give an eBook or tip sheet with romantic ideas relating to your business
• put some pink candles in your shop or display
• run a competition with some romantic prizes
• add a poem about mum or dad when you send out things for young children
• send a rose to your key clients – an unexpected gift builds a lot of goodwill
• Groups and clubs can send paid or active members a Valentines card. It needn’t include messages of love, but it may just be the only card your client gets so it will be appreciated
• Web masters – think of adding some subtle graphics on your site – just a quick image and the words Happy Valentines Day is enough to convey your wishes without going too far or reducing your professional image
•  Offer reduced fees for couples booking in at the same time in February. This could apply to a masseur, accountant, hairdresser, dentist, mechanic, coach, gyms, fitness trainers, life insurance sales people and many more.