Right now, Santa and all things Christmas are popular topics and adding these keywords to your content can be useful.

At any time of year, using topical words and common events in your marketing can be valuable. For example, think about a chocolate company that advertises all year but leading up to mid February, they use more romantic concepts to tie in with Valentines Day.

If you don’t sell gifts, however, you may not think Christmas and Santa can help your marketing.

Actually, you may be surprised at how you can use current events to promote your business (and I’ll give some ideas later in the week) but here is an example from Jeff Bullas where he used Santa in a heading and one tip to tie an article on building trust to the Christmas season.

Let’s face it, are there many people more trusted than Santa? Would people trust your business based on your online presence?

If you do try to link your business in with Christmas, Santa or some other major event, it is important to do it in such a way as to build and maintain trust; make your message relevant to the added keywords rather than just adding topical words in a heading or description for purely keyword and SEO purposes.