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Expert presenters

Do you think the Internet (and all the associated media that has followed) has changed our perception of an expert?

We all love ‘big names’ and are more likely to pay for a concert or conference with someone we know of than a complete stranger. And many organisers of events get caught up in finding a big name to draw crowds.

Yet I don’t think you have to be a big name to be an expert and some of the best presentations I’ve been to were run by people I hadn’t heard of before. Not every successful person is rich or famous, not all great business people own/work in the corporate world, not all talented people are widely recognised, and so on.

Getting back to my first question, is the net changing some of these perceptions? I think so as people in traditional ways were not recognised as experts or ‘worthy’ of teaching us can now share their knowledge and skills through articles, blogs, newsletters, tweets, webinars and more.

If you are thinking of attending an event, does the ‘size of a name’ influence you greatly? Would you Google (or use social media searches) the presenters to find out more?