In 2010, Google is introducing personalised search where your site preferences will impact on the search results you get. For example, if you often read my blog, it will rank higher when you use a relevant search term than it may have done if you didn’t regularly visit here.

What is interesting is that Google has found  a way to encourage good content rather than search engine optimisation (SEO ) ‘strategies’ so the search results we are given are less likely to be junk. Rob at Just Web explains it as “If the content you provide to the visitor is rubbish, it is less likely they will return. So the end results is you may get one visit from that user, but they are less likely to consider you a future source of information.

This is another move by Google to ensure it gives priority to good content.”

So although there are some simple SEO techniques that are worth using on your website, I stand by quality content as the main way to be successful with search engines and site visitors.