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I hope you find my writing and business tips and observations useful. My business and blog are dedicated to helping businesses communicate clearly and reach their potential. Read, subscribe to my newsletter, enjoy!Tash

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patience

Do patients have patience?

I have received emails/letters that include “thanks for your patients” where I’m sure the writer didn’t have  the slightest idea that they really meant “thanks for your patience”. Do you know the difference?

patience: bearing or enduring difficult or trying circumstances, usually in a calm and accepting manner
The audience’s patience was rewarded with a wonderful concert.

patients: people receiving the services of medical practitioners – often ill or injured people but not always
The doctor had a queue of patients waiting to see her during the epidemic.

Given that patients refers to a group of people, it is no surprise that the word ends in s, the common plural ending.

Keeping to the course

I did a bit more driving than usual over November and I noticed a few idiots on the road. You know the type – overtake every car they can, speeding well above the limits, but somehow staying in sight and stopping at the same red lights as you.

Honestly, it is costing them in stress and petrol use, and greatly increases their risks (of accidents and fines).

Yet travelling safely & steadily gets you where you’re going with less risk, less cost and you arrive ready for whatever awaits.

Thinking about these drivers, it occurred to me that driving is like running a business. Some people start a business and run at it, trying to make a fortune in the first six months, changing direction as each new opportunity or distraction arises. These people are often stressed and overworked.

Others take their time – do some research, study up on various topics, gather advice and opinions, set up systems, and so on – and develop strong foundations for their business. These people may sometimes be frustrated at things not going fast, but they stay the course and develop a good business.

Consistency, steady progress, solid foundations, patience, planning deliberate moves – all of these traits will make business growth a little slower but a lot stronger.

So how do you run your business? And how do you approach a major writing project?