Welcome!

I hope you find my writing and business tips and observations useful. My business and blog are dedicated to helping businesses communicate clearly and reach their potential. Read, subscribe to my newsletter, enjoy! Tash

Refer to older posts…

Blogging services

niche

What is a niche?

Have you ever actually thought about what a niche really is? Can you give me a simple definition of a niche?

I’m tempted to write no more until I have some answers, but I won’t prolong it 🙂

I recently read a blog post  that includes a section on marketing to a demographic rather than a niche and I found it really interesting. A demographic is group of similar people whereas a niche is a group of people with a similar problem – parts of a demographic may be more likely to have a problem but not everyone in a demographic will.

Not convinced? Think about all parents who run a business (demographic) – do they all need to find childcare to enable them to work? Of course not as some have teen or adult children, some have a partner who cares for the children and some have a business that can cater for the children. Do they all have to do things on the cheap because they have no money? Definitely not as many self-employed parents run very successful and profitable businesses. Do they all need a professional writer to help them with their website copy or blogging? Afraid not as some are excellent writers themselves, some don’t have or want a website/blog and others get family or friends to help.

That simply, there are three niches within the demographic of parents with a business. Marketing a niche is easier and more effective so who are you targeting? Do they share a problem you are offering to solve?