I hope you find my writing and business tips and observations useful. My business and blog are dedicated to helping businesses communicate clearly and reach their potential. Read, subscribe to my newsletter, enjoy!Tash

Refer to older posts…

Blogging services

HCI chat


SMARTY goals

As promised in my New Year’s message, I wanted to explain what SMARTY goals are – and why they are better than other goals.

SMARTY Goals are:

follow your path across water

Setting goals will keep you heading the right direction







And now for an explanation…

Specific – the more specific the goal, the easier it is to see your progress and feel some achievement. For example, ‘loosing weight’ or ‘getting fit’ may be common resolutions, but they aren’t specific. Much better to say ‘I will lose 5 kilos’ or ‘I will train so I can run 10km’

Measurable – make it so you know when you have reached it, and see improvement along the way as well. For example, ‘I will make $x more this year than last year’ is easy to see how close you are to $x and achieving your goal.

Achievable – you must be able to work on the goal. Setting a goal of running a marathon next week is unlikely if you currently get puffed walking to the letterbox, but a goal of walking for 10 minutes every day is achievable. Of course, part of being able to work on the goal means your attitude, too – you need to be willing to work on it and allow yourself to grow your abilities along the way.

Relevant – your goals must fit in with where you are, what your values are and your big life goals. Following someone else’s goals may not be relevant for you (e.g. don’t try to lose weight if you are underweight), and you may need to set different goals at different times in your life. If your values are to help people, then ‘I will volunteer at the community centre 3 hours a month’ is a relevant goal.

Timed – goals without a deadline are just wishes really. A deadline makes you take them more seriously and to act on them now rather than tomorrow. Deadlines need to be realistic to keep your goal achievable, but they also need to be tight enough to keep you motivated and working towards the goal. So a timed goal is something like ‘I will read a business magazine a month’, ‘I will sell 10% more this year’,  ‘I will exercise 4 times a week’ or ‘I will lose 6kg by 1 August’.

whY– you need to have a reason to aim for your goal. The reason will keep you going even when it is hard and you don’t seem any closer to the end. And I’m talking about the real, deep reason for your goal. For example, ‘my doctor says I should stop smoking’ will only motivate you on a good day. On a bad day, you will need to know ‘I want more energy and don’t want emphysema like Uncle Jim so I will not light a cigarette now’. So what is your real reason (and there can be more than one) for setting this goal?

So let’s go back to our first examples – I want to lose weight and I want to get fitter. Now, let’s word them as SMARTY goals:

I will lose 1 kilo a month until I reach 60kg so I can fit into my favourite dress and keep up with my kids in the park.

I will exercise four times every week to be fit enough for the fun run in September. I want to show John that I can compete at his level and I want to feel proud of myself.

So what are your SMARTY goals for the next six months?