Welcome!

I hope you find my writing and business tips and observations useful. My business and blog are dedicated to helping businesses communicate clearly and reach their potential. Read, subscribe to my newsletter, enjoy!Tash

Refer to older posts…

Blogging services

HCI chat

market

Expanding your market

No doubt you’ve heard that it’s a good idea to have a clearly defined market and to keep your prices as high as the value (rather than discounting all the time). It’s good advice.

Susan Oakes, however, gave a suggestion for expanding your offerings to suit a lower price market. Normally, business success doesn’t include going for a cheaper market but Susan’s idea of offering something new and cheaper is sound.

The idea is to make a product or service that either lacks the bells and whistles or is effectively a DIY version, meaning you can sell for less and appeal to a lower budget audience without detracting the price or value of your main product or service.

Want some examples?

  1. For those who don’t want to pay for a professional writer on small tasks, I produced a writing tips eBook. A much cheaper option for small businesses but still getting me a sale – all my eBooks follow a similar concept
  2. if you usually sell water tanks fully installed, maybe offer them for DIY homes as well
  3. wedding photographers used to sell a completed album, possibly in a package with the negatives. Now many offer a disc of images as a cheaper option as well as a full album with the disc
  4. a web designer could set up a series of templates and sell them as a digital product while still doing the more expensive tailored web designs as their main service
Is there a way you could expand your business to include a lower budget client? Think broadly or add your business in the comments and let’s see what ideas others can find for you…