I hope you find my writing and business tips and observations useful. My business and blog are dedicated to helping businesses communicate clearly and reach their potential.
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Branding is in the details
Branding is a big subject, covering how you use your logo through to how you give a presentation. But did you know that the words you use in documents, on websites and in presentations also form part of your brand?
For instance, if your brand is to be young and funky, you don’t want web copy that reads “In our experience, prospective partnerships are best developed through a commonality of interests…”
Some factors to consider to ensure your written communications enhance your brand are:
- using language to suit the audience you want to attract
- use Australian spelling and conventions if your brand is ‘Australian owned’
- point of view – do you say ‘you’ or ‘clients’?
- how do you write the business name? Can you abbreviate it under certain circumstances?
- the tone – casual, formal, academic, legal
- the focus – business people, families, students, employers, professionals, etc
This can all come into preparing a style guide, too.
From conference to blog!
Writing a blog seems like an obvious thing for a writer to do and it has been on my to do list for some time, but I never had the time to look into it.
Two weeks ago I went to the inaugral Business Mums Network Conference. It was a fantastic two days and I came out of it with a lot of ideas and plans for my business. Amongst other ideas, was a further incentive to get a blog started, so here it is!
What else did I get from the conference? Well, I am going to change the way my business works so I get more time for writing (which I love) and less time on background communications tasks for my corporate clients. It is important to spend time doing what we love and are good at, rather than filling our hours with ‘stuff’ that may be urgent and even important, but not fulfilling or the most important.
But for now, back to the writing!
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