I hope you find my writing and business tips and observations useful. My business and blog are dedicated to helping businesses communicate clearly and reach their potential. Read, subscribe to my newsletter, enjoy! Tash

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The cover or the writing?

The mythical they always say to never judge a book by its cover and I think I found an example of it today.

I found a book in a bargain bin – I hadn’t planned buying a book today but I just can’t reists looking at a bargain bin of books… It caught my eye because it’s written by Pearl Buck and I remember her book,
The Good Earth
, as excellent when I read it some years ago.

I picked it up, read the blurb and though ‘why not?’ and bought it.

As I put it on the counter to buy it, however, I noticed the front cover for the first time. I had to double check what book it was as the cover looked like a cheesy, trashy romance novel cover – and I choose not to read such books as there are so many books I would enjoy in my limited reading time.

If I had seen the cover first, I would not have even read the blurb to be honest, or noticed the author. So it goes to show that the cover is important for getting noticed and influencing decisions.

Once I’ve read it, I’ll let you know if the cover or the author was a better guide to its value!