Headings (or titles) to blog posts and other online articles are important.

A good heading will entice people to read the post which means they will click on a link to it as well. So write a good heading not just within your blog but in the title you use for links to your blog post.

Including relevant subject words in a heading has two advantages for bringing in more readers.

Anybody looking for information on a specific topic will be attracted by seeing those words in the heading. It will also stop uninterested people clicking through to your post (and this is a good thing if you are trying to reduce your bounce rate and not waste time and bandwidth on people who are not your potential customers anyway).

Including subject words also helps search engines summarise your blog post and determine its importance and relevance for any specific search term.

Here are a few examples to show how a subject word can help:

What I’m reading vs My top business books

Preparing dinner vs Planning nutritious meals

My hobby vs Bike riding for fun

Which of these headings do you think will show up in search engine searches for business books, healthy cooking and bike riding?