I hope you find my writing and business tips and observations useful. My business and blog are dedicated to helping businesses communicate clearly and reach their potential. Read, subscribe to my newsletter, enjoy! Tash

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Develop a simple internet marketing strategy

Last week, I participated in a webinar by Gihan Perera, author of Fast, flat and free: how the internet has changed your business.

There were two things from the webinar that I wanted to share (as well as all the  tips I tweeted during the webinar!) – the first being the basic aspects of an internet marketing strategy:

  1. create
    in other words, get a website and get online! Be it a static one page site, a blog or a fully interactive site with hundreds of pages, until you have a site it’s hard to market online
  2. generate
    write some content – preferably good content and lots of it. Put content onto your website and/or blog plus in a newsletter, webinars, podcasts and on sites like YouTube, Pinterest and Slideshare
  3. share
    let people know about your content, with the key method being social media links. Gihan suggested automating this as much as possible to save time and ensure it is done, and I agree
  4. participateGenerate conversations with website content
    get online and join in conversations! So visit other websites and comment in blogs, add reviews, join forums, respond on Facebook, tweet and retweet, answer LinkedIn questions, share interesting things and so on. This step is necessary to engage with other people and should take a large proportion of your marketing time


When you think of it as four simple steps like this it is a lot less intimidating and a lot more achievable, don’t you think? And it is realistic to think of it this simply rather than worrying  about a big picture that overwhelms you.

I also like the priority of generating content before you get caught up in marketing and building links – I honestly don’t think you can build a strong foundation online until you have decent content that people will want to use – and share.

So now’s your chance – add a comment to this post to boost your internet marketing and share you ideas. It’s easy, I’ll answer you and you will get a ‘dofollow’ back link so – what do you think of Gihan’s internet marketing plan?

Convincing someone to join in

A few days ago I shared part of an email I received – the person was trying to convince me (and others as it was a mass email) to participate in her forums. Her email was unlikely to work, so I thought I’d share some ideas on how to convince someone to participate in something they are reluctant about.

1. Consider why they are reluctant – maybe it is lack of time or they think it is too expensive, or maybe it is just too hard or intimidating. Once you have the reason, or most likely reasons, answer those reasons.

For example, if people aren’t buying your product because they don’t think it has value for money, don’t tell them they are wrong but explain the value – “This product is fully reusable and made from sturdy materials that will last for years” or “This price includes delivery, a 12 month warranty and a spare battery pack.”

2. Point out the advantages for them, not you.

For example, “Did you know posting on forums can help your search engine results?” or “If you have questions, ask them on the forum – we have experts who may be able to help you” or “When you leave this event, you will know how to save hours every month”

3. Show respect and give the person space to say no without loosing face. No one likes being forced into anything or being nagged, and no one appreciates being made to feel stupid or cheap for not participating in something. So invite and then give them room to decide for themselves.