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Discussing automating social media updates

I admit there’s a lot about social media I don’t yet know, although I am getting a grasp of the basics now.

There’s one topic I have noticed floating around that I’m not sure I agree with, although I see the argument presented. So I want to ask what others think…

Should you use software to automate your posts on social media such as facebook and twitter?

The argument against it is that it looks impersonal and like you haven’t bothered to log into the specific platform to post something. Some make an exception for automatically sending a message about a new blog post if (and only if) you post other things around the blog post messages.

Here is my thinking on that argument…

  • I may not have logged into the platform but I did still take the time to write whatever the message is
  • if I didn’t use automated software, I’d have less time to post on social media so would do less – surely someone who values my input cares more about getting the messages than how I post them?
  • personally, I take little (if any) notice of the icon showing how someone submitted their comment – it is the comment I am interested in (or not!) Am I the only one who doesn’t notice the icons?
  • I think I might actually respect or at least understand someone’s use of automating software as they are sensible enough to manage their time

I am busy and while I do sometimes log in directly, the reality is that without tools like Tweetdeck and leenk.me, I just wouldn’t be able to manage a social media presence along with everything else. I certainly don’t want to give a bad impression by using such tools, but I need them and can’t see me logging into each platform multiple times each day (multiple because I manage more than one account on some platforms).

How do you feel when you see a link showing I posted without logging into the platform?

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