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huge.bulk

Take care with huge claims!

It will be my son’s birthday soon and we’ve been looking for a  present for him – he adores Lego so we want to get him some miscellaneous bits to play with as well as the sets he already has.

Our search moved onto eBay where we found some listings for bulk lots of Lego.

large pile of Lego peices of various colours and sizes

My son has a lot of Lego – yet I wouldn’t describe it as a huge bulk lot of Lego!

A few items suited what we wanted and we placed some bids.

Other items didn’t suit so we moved on.

A number of items listed as ‘huge bulk lot’ (yes, there were more than four or five of them! And all seemingly from the same seller) amazed us 🙂

Over promising doesn’t get the sales

What does huge mean? It is something of great size or quantity.

And what does bulk mean? Again, it is about size and, in the context of purchasing items, means a large quantity of something.

So when I look for bulk Lego, I expect hundreds of bricks or even kilograms of Lego.

I don’t consider six wheels or 13 small pieces of Lego to be a ‘huge bulk lot’. Yet the aforementioned seller apparently thinks differently to me!

Needless to say, we’re not interested in buying tiny ‘bulk’ packs of Lego.

Calling his packs of Lego ‘huge bulk lots’ may have attracted people wanting bulk lots – but it wouldn’t be bought by them.

While people after smaller packs of specific bits of Lego wouldn’t necessarily search for bulk packs.

Either way, the seller isn’t using a smart strategy in my opinion.

Over use of adjectives

Adjectives can be useful for providing information and making writing more interesting.

Yet there are two details to remember…

  1. the adjectives need to be honest and actually describe the noun(s)  or the writing just loses credibility
  2. too many adjectives is not helpful. People start to glaze over when there are too many together – I know that in my busy life, I don’t have time to wade through lots of meaningless adjectives to find out the information I really want so I’m less likely to read something that appears hyped up.

 

How’s your business – do you add adjectives to hype up a product or keep them to a meaningful minimum? Maybe you have tested it and found lots of adjectives sells more – if so, I’d love to hear your experiences!