There are many ways to get PR – run an event, host a competition, support a worthy cause, just to name a few. Of course, you then need to let the media know about your PR so they can spread the word to a larger audience – this is generally done through a media release (although now days blogs, twitter and other social media outlets are useful, too).

However, being mentioned in the media is more effective if your bsueinss name and URL are also mentioned. For example, “Tash Hughes believes SMS text is wrong on a website” is not bad but for PR purposes it would be much better as “Tash Hughes of Word Constructions believes SMS text is wrong on a website”. Even better is a link (for online media) and URL to make it easy for people to follow through.

Joan Stewart has created a great list of ways to get your URL included in any media coverage – most are free, too.

Have you had your URL mentioned in any media exposure? What impact did it have on your business?