I hope you find my writing and business tips and observations useful. My business and blog are dedicated to helping businesses communicate clearly and reach their potential.
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Over the weekend I attended the second weekend of a training course. One session was on communications as part of relationships, and the instructor said something that stuck in my mind.
He said “emails are for facts, never emotions”.
[Tweet “Emails are for facts, never emotions”]
So, you can write an email “We will meet at 5 pm” or “Please write me a promotional article on woggles.” And it is ok to write something like “I am upset – can we please talk about it?”
I had never thought of it quite that way, but it is a good point. What you write can be misinterpreted, especially when emotions are involved, which can cause more problems than you already have. It is also harder to write clearly when you are feeling emotional so you are more likely to be negative than constructive.
If there is an issue to resolve, it is much better to deal with it face to face or via the phone than in an email. For one thing, tone of voice can impact on the understanding of the message and for another, it is more immediate – there can be delays in replying to each other via emails and that can also add to confusion, misunderstandings and problems.
And don’t think this is just referring to personal relationships. If there is an issue between you and a supplier or customer, grab the phone or arrange a meeting and get the issue resolved.
For a business situation, it isn’t just a matter of smoothing relationships either – it is your business’ reputation and having emotions in writing can be used out of context to your detriment.
So a simple rule to add to your business model – keep emails for facts, not emotions!
Use your words wisely.
*Image courtesy of Frugo at 123rf
I have often used bad examples of writing, so I thought it was time I acknowledged receiving a good email!
A little while ago, I noticed a discrepancy between an invoice and my bank statement so I sent a polite email to the supplier. I noted the problem and the resolution I wanted. The supplier replied to me email and I was impressed by the response.
The email was:
Hello Tash,
Thank you for your email. I understand you are concerned that, {stated my issue in their words}. I see that you would like {repeated my requested resolution}. Below, I have addressed your concern in detail.
And then went onto to answer my concern.
The email is polite and clearly shows they have read my complaint and are treating it seriously and respectfully. It started with my name and was obviously written by a real person in answer to my email – not just a standard response.
In fact, I think it makes a pretty good template for how to construct a complaint response! As a customer, I felt heard and respected, and my issue was dealt with.
So next time you have to answer a customer complaint, or even a customer query, remember the steps:
Happy writing!
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