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Why you should bother with an FAQ page
Not all websites have a FAQ page, and not everyone things positively about FAQs, but I think they are worth adding to a business website.
What does a FAQ page do?
In very simple terms, it helps people find information about the business and/or products and services available.
Some of the information just doesn’t fit very well elsewhere on the site and others bit are important enough to justify repeating.
I know when I am looking for specific information, I often go to the FAQ page, and the lack of a FAQ can be really frustrating as it leaves you searching the entire site.
How does it help a business to have a FAQ?
Having a FAQ page
- makes it easy and quick for customers to find information so they are more likely to buy
- means people find answers themselves instead of getting twenty calls a day about basic information – this saves the business time
- people are reassured that their question is answered and that the business is upfront about details
- is a central location for various facts that just don’t fit anywhere else
Of course, the FAQ has to be worth visiting or it can undo all the benefits – but we’ll cover what’s in a good FAQ page another time!
*Image courtesy of icreative3d at 123rf
Making FAQ worth reading
An FAQ that makes someone laugh is a positive for your business
Looking at options for some software, I viewed a few FAQ pages lately (FAQ being Frequently Asked Questions).
Some FAQs are better than others, and some were great – informative and easy to understand.
Using humour
An FAQ page is full of facts, otherwise what’s the point of having it? But that doesn’t mean you have to make it all staid and boring.
Here are some examples for amusing FAQs I have spotted:
Q: How do I invite someone?
A: The basic invitations are simple SMS messages. Naturally, you have other options to bring your friends here. Try sending them a download link via any other messaging service: email, Facebook, WhatsApp, an actual telegram — you name it.
Q: Will you have ads? Or sell my data? Or steal my beloved and enslave my children?
A: No.
Q: will these faqs ever end?
A: well it always has before!
Q: You didn’t answer my question. How come?
A: Probably because this FAQ was written by a marketing person. Please ask us your question using our contact us form.
A bit of humour and lightness makes the whole page easier to read – and more memorable, too, and every business wants to be remembered.
How can you add some humour to your FAQ page?
*Image courtesy of Frugo at 123rf
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