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I often come across things that are too complicated – usually it’s because people are trying hard to give all information, but that doesn’t change the impact on your audience.
If it is too hard to understand the message people get bored or impatient and go elsewhere; at best, they will contact you with unnecessary questions because that’s easier than searching the website or document for answers.
‘there are limits to how much super you can contribute each year’ (my version)
is easier to read than ‘legislation states people making superannuation contributions above certain prescribed maximums that vary between the types of contributions will be penalised’ (a complex version I read).
‘In Australia, you can see an optometrist without a referral. However, you will need a referral to see an ophthalmologist.‘ (my version)
is simpler than ‘No referral is necessary in Australia to see an optometrist or if needed with an ophthalmologist (you’ll need a referral from an optometrist or from your doctor for this)’. (from a complex article written for lay people)
‘ABC provides telephone support to customers at our discretion’ (my version)
is simpler than ‘ABC will provide Telephone Support at its sole option and for as long and for such hours as it may decide Telephone Support for the Customer.’ (from a contact us page, and let’s ignore that it doesn’t even make sense and doesn’t need all those capital letters!)
* Chemical structure courtesy of BigStockPhotos
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