I hope you find my writing and business tips and observations useful. My business and blog are dedicated to helping businesses communicate clearly and reach their potential.
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Why you should bother with an FAQ page
Not all websites have a FAQ page, and not everyone things positively about FAQs, but I think they are worth adding to a business website.
What does a FAQ page do?
In very simple terms, it helps people find information about the business and/or products and services available.
Some of the information just doesn’t fit very well elsewhere on the site and others bit are important enough to justify repeating.
I know when I am looking for specific information, I often go to the FAQ page, and the lack of a FAQ can be really frustrating as it leaves you searching the entire site.
How does it help a business to have a FAQ?
Having a FAQ page
- makes it easy and quick for customers to find information so they are more likely to buy
- means people find answers themselves instead of getting twenty calls a day about basic information – this saves the business time
- people are reassured that their question is answered and that the business is upfront about details
- is a central location for various facts that just don’t fit anywhere else
Of course, the FAQ has to be worth visiting or it can undo all the benefits – but we’ll cover what’s in a good FAQ page another time!
*Image courtesy of icreative3d at 123rf
Brilliant conference
As I mentioned, I have been at the Business Mums Conference over the weekend and it was brilliant – and not just because the theme was brilliant business and beyond!
I really enjoy being with other people who are motivated, positive and willing to share their ideas and knowledge. That in itself is inspiring and a great source of energy to return to my office with.
There were a number of excellent speakers at the conference and I will share some things I learned over the coming weeks. And will introduce some changes to my business as well.
Although it was not my reason for going to the conference, I also came away with new clients, a door prize and a goodie bag. Imagine coming away from a conference financially ahead of the ticket price – and that doesn’t even count the longer term financial benefit from what I learned and thought of while I was there!
I strongly suggets that if you get the opportunity to attend this or a similar conference that you take it and be willing to make the most of it! For now, I need some sleep!
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