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A funny gesture?
“I use to get jewelry and a print or something they made . It was a nice jester.”
This is a comment I spotted on social media recently in response to a request for some gift ideas. It took me a moment to realise that ‘jester’ was meant to be ‘gesture’, but then it all made sense.
I must admit this is not a pair of words I had thought of as spelling options before, but I now know they can be confused so here are the meanings…
jester [noun]: a person who entertains, especially in medieval times, and often does so through silly behaviours. Also known as a fool, a jester often wears a funny hat with bells hanging from it.
The King laughed as he watched the jester before dinner.
gesture [noun]: a movements of limbs, head or body to express an emotion or thought.
A nod of the head is a gesture of approval.
The key thing I can see that may help you know which word to use is the relationship between jest (to joke or laugh) and jester.
Getting marketing emails read
While there are a number of factors involved in a successful email campaign, I think there are two important points to remember in every marketing email you send out.
1. keep it short – no one is going to read an email that is full of text for pages. Keep sentences and paragraphs short and as few of them as possible, then use white space and images to make it look appealing and quick to read.
2. focus on getting them to do something – usually the call to action is to phone you or visit your website as that is where you can then provide a lot more information
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