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I hope you find my writing and business tips and observations useful. My business and blog are dedicated to helping businesses communicate clearly and reach their potential. Read, subscribe to my newsletter, enjoy!Tash

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Beyond the call…

I recently read a post by Melissa about being sick and running your business and it made me smile. I think I can safely say I went beyond the call of duty for one of my clients last month, on the day Melissa wrote that post…

I spent the morning in hospital in false labour and the afternoon doing errands. By late afternoon, I was in full labour with painful contractions and received a request for an urgent client newsletter mailing. So I spent the early evening preparing and sending out an email in between major contractions – and then went back to hospital for my son’s birth!

Aside from my dedication to client’s :), managing business during personal health issues is a serious topic for business owners. Do you struggle on and hope you’ll get better but risk making yourself worse? Do you tell clients you’re sick and delay their work? Do you get help from somewhere?

As professionals, we want to fulfill promises to clients and deliver on time and to a suitable standard. As people, we need time to recover from illness and time to rest and care for ourselves. It is when these needs clash that we struggle.

The ideal is to prepare for such issues, rather than find ourselves unable to deal with it (imagine being so sick you can’t even warn clients things are running behind…) What ways have you prepared your business for your unplanned (or planned) absences?

I formally request…

formally: meeting polite procedures, not casually
We were formally recived at the door by the butler.

formerly: previously, used to be/do something
She was formerly the president of the state association.

Allowing learning…

I read a blog post called Tilda Virtual Services is moving – again! and I was impressed enough to write an answering post, as well as leaving Kylie a comment!

The background is that Kylie started a VA business from home a few years ago. As things were going so well, she moved into an office earlier this year – a big step for her and an exciting one! After nearly 6 months, Kylie has decided to close the office and operate from home again.

 Kylie took a risk and left her comfort zone by moving into an office. In doing so, she was able to change her work habits (no more midnight work) and define work and family better.

What I found inspiring about this is that Kylie has realised she is better suited to work from her home office, and has set up her business so that doing so is still feasible. Instead of just accepting the office as what she ‘should’ do as a successful business or worrying that moving out after 6 months is a ‘failure’, Kylie is doing what is right for her.

So often people let themselves get stuck into a rut because they think it is expected of them or don’t want to admit a previous decision was wrong. But why not admit a decision wasn’t right, but was worth trying?

As Kylie said “If I didn’t, I would have wondered if moving out was the right thing to do and I wouldn’t have developed my good habits so I don’t regret it at all. Life is a series of learning experiences and this was another one of those.”

Taking a risk doesn’t mean closing off options – it just means giving something new a go and then deciding what to do with the new knowledge and skills you gain from the experience.

Have you ever taken a risk and then decided to go back to how something used to be?

Bought or brought?

In speech it isn’t always clear whether someone says brought or bought, but I really hate seeing them written in the wrong context so here are definitions to help people get them right…

bought: to have purchased something. It is the past tense of the word buy.
They bought their car from a registered dealer

brought: to have carried or taken something/someone with you. It is the past tense of the word bring.
She brought a friend with her to the conference.

‘After you bring something you’ve brought it’ is a handy reminder of which is which as many people get confused over these two words.

If you are not confident you are getting words like bought and brought in the correct places, get a second opinion before you make your writing public. Ask a friend to read your work for you (not just to catch a brought/bought error) or get a professional to edit your work for you, especially if it is something important like your website content or product manual.

Learn more writing tips from the Writing Well eBook

Be quite quiet

As one of the most common spelling errors keep an eye out for this pair of words… especially as a spell check won’t pick the difference if you make a typing error.

quite: actually, truly; to an extent
The house was quite large

quiet: not making a lot, or any, noise
The children were unusually quiet

So how can you remember which is which, other than just repeating it until you get it? I was once told to keep my ears (the letter e) inside (rather than being the last letter) when I need peace and quiet 🙂 Maybe that tip will help you remember the difference…

And just to be complete, the word quit (as it is sometimes used instead of quite or quiet, too) means to stop or end something – for example, the man quit arguing with his boss. It is easy to remember – just quit writing before you add an e!

Bolt of lightning

Thunder bolts and lightning, very very enlightening…

Sorry to play with some great lyrics, but the word lightning always makes me think of that song! Apparently, a number of people don’t realise that there are two versions of the word lightning/lightening – that is, there is one sound for the word but two spellings and meanings. Given people don’t realise there are two spellings, I guess it isn’t surprising to see the incorrect word used.

So here are the definitions of the two words to make sure you know which is which!

lightning: a sudden burst of light in the sky
The lightning storm was exciting and beautiful to watch

lightening: to make lighter or brighter
The sky was lightening on the horizon as we arrived home.
I am looking forward to  lightening my load!

Lightning in the sky is fast and sharp – there is no time for extra letters. Whereas lightening something involves some effort, it is a verb, so it has an extra e in the spelling and pronunciation.

Disagreeing with clients – the nice way!

If you work for clients, you will not always agree with how they want things done. Sometimes, it will just be a matter of personal choice so you stay quiet and do things their way. Other times, your professional experience and knowledge leads you to believe the client would be better off following your way.

So how do you tell a valued client that you disagree with their request?

Let’s take a simplified situation – the client asks for bright red and you think pale blue is a better option.

The first response to come to mind may be “Bright red won’t work so I’m going to use pale blue for you.”

However, the client is likely to be annoyed at being told they’re wrong and you’re making the decision. Result? They will dig their heels in and insist you use bright red without further discussion – or just find another supplier.

Another response may be “Pale blue is best and applies in 90% of cases” and just going ahead with pale blue. Taking control of the project like that shows no respect for your client and may just end your relationship.

Here are some better ways to approach your client:

  • Bright red would certainly attract attention! However, did you know that colour experts consider red to mean…?
  • Is there a particular reason you want it bright red?
  • I will do it in bright red, but first I wanted to make sure you know you have a choice. The alternative is pale blue, which has the advantages of …
  • I have found an example of bright red for you, and a pale blue example as a comparison. I think the pale blue works better because… What do you think of them both?
  • That’s an interesting thought – I would never have considered bright red for this project. To me, bright red doesn’t always work because…
  • Based on my experience, bright red is less effective than pale blue because… Would you like me to try both colours so you can see the difference?

If you handle it politely and with respect, your client will appreciate you speaking up and sharing your expertise – after all, that’s why they are using your services! You may still have to complete the project in bright red, but at least the client has made an informed decision and you have respected your professional opinion.

Have you had a supplier respectfully disagree with you which has led to a better result? Share your story in the comments area below.

Would you like a piece of peace?

The pronuncition of peace and piece is the only thing that these two words have in common.

piece: a portion or part of something, such as a pie or a cake; something regarded as a standard unit, such as a piece of paper or a piece of fruit.
Would you like a piece of pie?

peace: harmony and tranquility of environment, mind, politics or relationships. It often refers to a state of quiet, too.
He now has peace of mind

A good way to remember the difference is ‘a piece of pie’ because it has pie in it”.

Supplier control

Sometimes suppliers and clients don’t agree on the  best way to do something – that is natural and understandable. But if the client is paying for the work, I believe that the client has the deciding vote.

I have had situations where a client has insisted I do something a particular way against my better judgment as a professional writer. A few times, I have done what the client asked for and an alternative version the way I think it should be done and given both versions to the client. In all these cases, once they have seen it in context, the client has agreed with my version. Other times I have just done what the client asked.

But what happens when a supplier decides their way is correct, or at least better, and just implements it without even telling the client they are making that decision?

For instance, if a client asks for certain paragraphs to be in italics in a brochure their designer may disagree and not use italics. The client, trusting the designer to do as asked, doesn’t notice this omission until after the brochures are printed and is rightly upset because those paragraphs were quotes and need to look different.

A much more professional approach from the designer would have been to say “I don’t think italics is a good idea as they are harder to read” and then discussed it with the client.

Clients do not appreciate loosing control of their own projects, nor the suppliers who take that control. And once you do something like that, the client is likely to double check everything you do for them which is a waste of their time and goodwill – and not likely to get you more work or any referrals.

As a supplier, you can disagree with a client but you should never presume to control the project contrary to your client’s request. Remember, if the final result is not up to your standard because the client insisted on doing things a certain way, it reflects more on the client than you – their name is on it, not yours. Just don’t add the project to your portfolio!

Make me feel important…

“Pretend that every single person you meet has a sign around his or her neck that says, ‘Make me feel important’. Not only will you succeed in sales, you will succeed in life.”
Mary Kay Ash

I just found this quote in the Small Business Diva blog and I  really like it.

From a business point of view, treating people as if they are important is a great way to build relationships and provide excellent customer service – and a good way to get word of mouth referals, too.

But more than that, it is a sensible way of treating every human being you come across – we are all unique and have our own talents and gifts that deserve recognition and respect. You never know who you are talking to – they could be the one who turns your life around or the one who desperately needs to feel valued.

So how do you make others feel important?