Developing interest is a marketing baby

We had a baby in the house last night, and it was lovely. Lovely to have a baby to hold but also to see how it brought our family together to watch and care for baby Sam.

Sam even came to a school event with us.

We got some interesting looks at the school, too. My daughter even got comments about being a teen Mum as she did most of the carrying at school*.

Some people smiled instinctively when they saw a baby or the baby carrier, others smiled in a bemused way when they realised Sam wasn’t a real baby. Many people were obviously curious and a number actually asked us about Sam.

Why a baby?

Obviously not a real baby, but a close resemblance in many ways

Sam was with us as part of my daughter’s school work – individual students are given 24 hours to care for the baby simulator which cries randomly and needs comforting or feeding.

In this case, it was part of learning about human development although some places run this same program as an anti-teen-pregnancy concept.

The fake baby is about the same size as a newborn, although it felt heavier and bulkier to me – probably because of the electronics in the middle and a lighter head than in a real baby.

Sparks of interest

We walked around a course/career expo and got a lot of interest – a lot more smiles than you would normally expect and exhibitors had a different reason to speak to us.

Goes to show what an ice-breaker a baby can be – it is pretty much the ultimate way to spark interest! Even (or perhaps more so!) a fake baby.

It got me thinking though – what could a SMB person do to spark a similar level of interest at an expo or other business event?

If you have a baby (or a pregnant belly) of your own, the answer is easy!

Carrying a baby simulator to gain attention is a bit weird – actually it would be a lot weird – so I wouldn’t recommend that. I wouldn’t think you’d get one cheaply, either.

So what can you do to generate sparks of interest before you open your mouth and give an elevator speech or mention your USP?

* The school event last night was aimed at younger students and my daughter had Sam because of an accelerated subject, thus it wasn’t common knowledge or a common sight and therefore generated comments and wonder.