Blogging for promotions

Thanks to some external limitations, I found some time to catch up on some blog reading this morning.

Let me start by saying I do believe in blogs as a promotional tool in business – they are a great way to keep a site fresh, to build a relationship with clients and build your credibility. Yes, there are many social media choices now but I don’t think they are replacing blogs. Personally, I learn more from reading a good blog post than a tweet for instance!

A blog on your domain is going to give more SEO advantages than other social media options, too.

Des Walsh blogged about some survey results about blogs and business. He wrote “Companies with 10 or fewer employees are 30% more likely to use social media for public relations, branding and understanding customers. And they are twice as likely as large companies to use social media for lead generation.”

It certainly didn’t surprise me that small businesses use more social media than large ones – there is the obvious budget differences meaning small business owners need to find more affordable ways to interact with potential customers. I also think that many small businesses do well because they provide a personal service (no account managers or moving customers between departments, and a stronger sense of ownership) and social media depends on the personal side of a business.

If you are a sole trader, the approval process is easy; if you work in a large company, especially if it is heavily regulated, the effort of getting blog posts, tweets and so on approved can be huge – and the time involved takes away form the immediate nature of social media anyway.

From the blogs you read, would you agree that small businesses use more social media than their bigger counterparts?