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I hope you find my writing and business tips and observations useful. My business and blog are dedicated to helping businesses communicate clearly and reach their potential. Read, subscribe to my newsletter, enjoy! Tash

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Newsletter subject lines

The subject line of an email is an important factor in getting it read, and that is no less important for an enewsletter.

Personally, I think it is useful to start the subject the same way for every edition of your newsletter. I suggest using the name of your business or newsletter as the subject

You can add a date or specific subject as well, but a consistent start is helpful because:

  • it is easy to identify as your newsletter whereas varied subjects may get deleted by even your keenest readers
  • it is easy for people to collate different editions in their inbox if they have the same subject
  • it helps build your brand – just a glance at the subject reminds people of you without them reading it

Thinking of enewsletters you receive, do you prefer ones with a consistent subject line?

What is a bleed?

A bleed is the space around the edge of a page or design the allow for movement and cutting the paper itself. So if a page is 20cm wide the design will be 20.6cm wide to allow a margin of 3mm on each side as a bleed. It prevents the tacky look of a design that is almost to the edge of a page with a thin white area on the edge.

Inhouse printers always have a margin around them – they never print to the edge, so bleeds don’t help and you’ll get white lines around colour bits.

Bleeds are crucial for a good looking document or picture. Without a bleed it leaves it looking incomplete and messy.