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Do you have a website?

I posted earlier about the MYOB survey of small business owners’ response to the global financial situation, but am startled by another part of their survey.

Apparently, 60% of surveyed small business owners don’t have a website for their business. That is incredible. They surveyed 1,503 business owners with no more than 19 employees, so it is a reasonable number but perhaps not statistically significant compared to how many small businesses there are in Australia.

Not all businesses are internet based, obviously, but offline businesses can have a website and use it to good effect.

Why am I so surprised they don’t have a website?

  • personally, I often refer to the website for further information or to get a feel for a business before I contact them – no website and there’s a good chance I’ll move on. This is especially true now I have a baby as it is easier to research and compare from home than to drive around
  • a website is like a brochure that works 24 hours a day, every day of the year, so why limit yourself to paper?
  • a website can be a lot cheaper to run than many traditional advertising options (I pay $5 a month for hosting – you won’t get much advertising for $60 a year!)
  • people generally find it easier to remember words than numbers so if you or a happy customer are inviting someone to learn more about your business, a web address could be more successful
  • people expect websites now – not meeting that expectation may decrease your credibility in their eyes

A website can be simple and as short as one or two pages; it can be static and need little maintenance (although search engines prefer more active sites). Some online directories offer full page listings which can act as a website, which is better than nothing, but the URL may be long.

SO back to the original question? Do you have a website? Do other business owners you know have websites? If not, why not?

5 Responses to Do you have a website?

  • tashword says:

    If you own a small business in Australia, why not share your thoughts and experiences about doing business online (or not as the case may be) in this survey? Apart from being used to assess where small business owners may need help, I am using the survey results (even though it isn’t my survey, I have access!) to write some case studies and an article on online business so you could get some bonus exposure from it, too.

  • Pingback: Doing business online?

  • Arnette Carnahan says:

    Some of the best online marketing ideas I’ve found through the process of article marketing – submitting free artticles to various article directories – which helps a lot.

  • Pingback: Having a website helps more than you

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