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Care for your brand

Your brand is the sum of every interaction your business has with someone – it’s not just having a nice logo and a pretty website.

With social media, I think  many people forget this connection between brand and every interaction.

I just saw a tweet offering tips on building a ‘complete business empire’ which I would only trust from a professional with business experience and knowledge. However, the picture associated with that Twitter account was not part of a professional brand – the rear view of an almost naked woman is perhaps more suited to a different profession…

So is the tweeter not business savvy at all, and perhaps even a con selling nonsense, or is someone mixing their personal and business profiles online?

In general, I think separate personal and business social media profiles is the best way to keep your brand on track. Or be very careful that anything you put online works with your brand – for example, I have only one Twitter account so it is always appropriate for my business persona and I never tweet anything I wouldn’t say to a stranger or prospective client. In comparison, I use a personal page on Facebook for friends and a business page for connecting with clients and people interested in clear communications.

So what does your twitter or Facebook picture say about your business?

Do you agree that the choice of social media images has an impact on how your business is perceived? I don’t think it’s just me who doesn’t find a woman’s legs a symbol for business knowledge…

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