Sending a Christmas message

We’re heading for Christmas and most businesses are trying to be prepared for the December rush.

Many businesses send a Christmas email to their customers, supporters and suppliers so here are some tips for writing your email…

• if possible, use the person’s name so your Christmas message is personal
• even if your usual business communications are formal, make this message casual and clearly from you – you are sending the email in appreciation and to share goodwill, so don’t think of it as a business document. However, spelling, grammar and making sense are still basic elements of your email
• if you and/or your customers are not Christian or simply don’t believe in Christmas, send a “season’s greetings” message instead. Even better, make it an “end of year” message
• keep it short – this isn’t the time for a sales pitch or news, just give your best wishes and leave it at that
• still include the basics of a good email – useful subject line, unsubscribe details (if you are using a list rather than truly personal emails) and contact details
• put your message in the body of the email, not as an attachment or in a graphic

Adding some cheery graphics and/or colour is nice, but not essential; if you do add graphics, make sure the email doesn’t become too big.