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Making your business dough creatively

Over the weekend, we were coming home late so dropped in at a country town for dinner on the way.

We chose the pizza and wine club because it looked nice and suitable for a quick family meal.

A thoughtful surprise

When the waitress gave us menus, I was pleased to see a Little Golden Book on top thinking it would be a distraction for my children while we waited for food.

However, the waitress told us the kids’ menu was inside the book’s cover!

It was a creative way to present the kids’ menu and would serve to make kids feel special (their own menu) and entertained. Of course, older children may be less impressed – our elder daughter didn’t seem to mind though.

The kids’ menu had a small selection of pizza choices and so on.

But it was the message at the end that really caught my eye. There were two offers we could ask for – pencils and colouring pages for entertainment or a ball of dough to play with!

My children chose the dough – no surprises there!

They had a lovely time playing with the dough while we waited for our food. Then, their creations were taken away and baked in the pizza oven so we came home with bread lions, cars, horses and a rose (my daughter made me the rose – it is sitting on my desk!)

A bread rose beside two pink roses

A rose by any other name smells, ah tastes, as sweet…

Making dough

Have you ever experienced something like a restaurant providing dough to play with?

It was such a great idea – it kept the kids quiet so the restaurant was nicer for everyone. Especially the parents who got to relax a bit more.

It was all done with a smile and obviously is done regularly – they had special baking dishes for the purpose.

The cost for the restaurant would be negligible – what’s a bit of dough in a pizza/pasta restaurant?

The reward is great – happy customers and I bet I’m not the only one sharing the story.

My kids have already asked to go back there…

What’s your dough?

Lots of places make pizza. Maybe the other pizza shops in Kyneton make as good or better pizza than the restaurant we went into. But have they attracted a loyal following like this?

Do you ‘offer kids dough’ in your business? What do you do that’s unexpected, creative, simple and appreciated?

It’s the little touches in business that can make a huge difference.

4 Responses to Making your business dough creatively

  • Susan Oakes says:

    Just saw you post this on Twitter Tash and had to read it. What a simple and great idea as it has benefits for everyone. We tend to overlook simple ideas based on common sense. What I also liked is the whole presentation and the 2 options for children and by doing this the experience obviously was memorable.

    • Tash Hughes says:

      It was very memorable – and the restaurant really was relatively quiet despite at least 4 family groups in there! Such a simple idea – even using the Golden book was clever – but very effective.

  • Really It was a creative way to present the kids’ menu. I also like there were two offers – pencils and colouring pages for entertainment or a ball of dough to play with!

    • TashWord says:

      It was very impressive, John – my kids loved it and have asked to go back! A small thing, especially if unexpected, can make a huge difference to how others enjoy our business.

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