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Business volunteering

Ever thought about why a business should give to their local community?

There are many ways to give, and it can be a regular thing or just when it suits, but volunteering in some way can help your business:

  1. your business gets increased exposure just through your presence or by acknowledgments in their brochures, website, noticeboard or similar. And it may well cost less than similar exposure through an ad or other marketing campaign
  2. your business earns respect, trust and goodwill from the people involved in that community – and people are likely to try your business first if they appreciate your efforts in something they are passionate about
  3. you get to learn more about your local community, and potential customers, so you can adjust your products, services and marketing to suit
  4. if you allow employees to volunteer in your time, you will also build morale and team spirit – this helps your business in many ways, including attracting and maintaining quality staff
  5. allowing employees to volunteer will teach them more skills that can further help them perform for your business. In particular, staff helping a charity will need to be resourceful when working with tight budgets and limited resources – and being resourceful and using initiative can be great for any business
  6. you can mention your community work, too. If you do pro bona work within your community, it will also give you valuable case studies and testimonials to showcase your abilities – this can be really useful for a new business or a business offering a new service.

Has your business ever been involved in comment projects, either through employee time or other donations? Or maybe your community has been helped by a business in the past?

What advantages have you seen come from businesses contributing to the local community?

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