Like it or not, social media is here and is a major part of our society.
I think it is important that we all have some understanding of social media so we can make informed choices about participating or not.
Unlike some, I don’t think every business MUST be on social media to survive or thrive. Although it is becoming more important as more people expect it.
Mark Schaefer recently posted about social media sewage… and hope. He lists a number of the negatives social media (including blogging) has brought with it – I totally agree that leaving heaps of spam comments in a blog, disreputable SEO approaches and practices, and stealing people’s content are unacceptable behaviours and I don’t understand how people can live with such actions.
I haven’t had Marks ‘hope’ experience but I still believe in sharing information and believe social media has a part to play in my business.
It got me thinking that perhaps some business people need to hear that it’s ok to not be on social media, that it isn’t the cure to all business woes nor is it perfect.
So here are some reasons against using social media which you can weigh up against the advantages when making your decision.