What does an annual report mean to you?
For many people an annual report is boring and they don’t read those they are given (such as from a superannuation fund or employer). For others, an annual report is an important part of reviewing investments and companies.
Then there is the group of people who are involved in preparing annual reports…
If you are in this group, annual reports suddenly take on a new importance and can be very intimidating to start. There is the size of the report plus the fact that an annual report is a significant, formal summary of the business.
There is nothing stopping a small or micro business presenting an annual report, but many bigger companies must produce an annual report within a certain timeframe. And that generally means there are specific things to be included in those annual reports alongside the standard financial summaries.
I have written and project managed a number of annual reports now, and I can honestly say it is a lot less intimidating now than when I did my first couple! So here are some of my tips to make writing annual reports a bit easier: