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Coddling the right clients

If you’ve been in business a while, the chances are you’ve had at least one annoying, energy-sapping client. So, like me you will probably appreciate the following comments from Seth Godin:

The challenge of winning more than your fair share of the market is that the best available strategy–providing remarkable service and an honest human connection–will be abused by a few people you work with.

You have three choices: put up with the whiners, write off everyone, or, deliberately exclude the ungrateful curs.

Firing the customers you can’t possibly please gives you the bandwidth and resources to coddle the ones that truly deserve your attention and repay you with referrals, applause and loyalty.

Next time you are having trouble with the idea of sacking a client, or refusing to take on a particular client, remember that doing so gives you more energy to do a great job for those clients who will truly appreciate it.

On the positive side, the time consuming clients I have had in the past have helped me better value my time and espertise, and taught me what to look for in people I want to work with.

Who would you prefer to coddle?

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