We all hate spam. Most of us get too many emails to deal with them all properly. We don’t have time to read every enewsletter, not even time to read all the good ones, so we can’t subscribe to them all and stay sane!

So why then do some business people think it’s ok to subscribe to you their lists without your permission?

Just because I am your friend or I have done some work for you does not mean I want to read your newsletter – rather, I may want to but I probably don’t have the time to read something I haven’t carefully selected.

A number of people have added me to their lists because they know me, or because I wrote for them or because I gave them a quote to write for them! None of these behaviours is acceptable to me – sure send me a copy and invite me to subscribe, but don’t just subscribe me.

A couple of specific recent examples that will hopefully help you avoid annoying potential (or actual) clients…

So to avoid annoying people and therefore potentially loosing clients and getting bad word of mouth, remember:

• don’t subscribe people to your newsletter. EVER. Send a single copy and invite them, but do not subscribe them without their knowledge & permission
• if sending a group email, use the bcc field not the cc field unless it a discussion and all parties are aware of each other. Especially as emails can be forwarded so who knows where my email address would end up…
• don’t give someone else’s email address to others for their newsletter. It’s one thing to give it as a referral (e.g. “Email Tash on … as she’s a great writer”) but otherwise you should protect the emails you have been entrusted with. If in doubt, ask if it’s ok to pass on someone’s details

This entry was posted on Tuesday, August 11th, 2009 at 10:09 am and is filed under Uncategorized, business info, newsletter content. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.