It is important to keep track of the date and what is happening if you want your writing content (and other communications) to be credible and respected.
I heard a perfect example of this morning. As part of a news item in the 10 am radio news, the newscaster said “… will be announced later this month.” Of course, at 10am on the 29th February, there really isn’t much of the month left for things to happen in! It was probably a simple mistake (perhaps it should have been “… later next month…”), but it stood out more than the actual news itself.
While people can allow for small mistakes, and sometimes won’t even notice them, mistakes can change the impact of what you write (or say) and that can be costly. So remember to check:
- you have the correct dates
- you refer to the appropriate season (for example, today is summer and tomorrow is autumn in Australia, but not in the northern hemisphere)
- when unusual, but important, changes occur, such as leap years, daylight savings starts/ends and when Easter is
Take particular care when you are writing something in advance. For example, if you write blog or newsletter posts weeks or even months ahead of publishing them, it can be easy to refer to current details instead of the relevant future ones.
Tags: appropriate, correct date, keep up to date, write
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listening to radio news is the thing i do each day to stay up to date – things do change fast so I htink you have a point
Thanks Showr – listening to the news will keep you current on major events but industry specifics may need other resources to stay up to date
Really good site, i’ve had a little look around and has some good info.
Thanks – I hope it helps you. I try to help people develop unique, quality content of their own by teaching and doing.