{"id":891,"date":"2009-11-18T22:48:50","date_gmt":"2009-11-18T11:48:50","guid":{"rendered":"http:\/\/wordconstructions.com.au\/blog\/?p=891"},"modified":"2012-02-23T16:29:00","modified_gmt":"2012-02-23T05:29:00","slug":"ranking-for-childcare","status":"publish","type":"post","link":"https:\/\/wordconstructions.com.au\/blog\/2009\/11\/ranking-for-childcare\/","title":{"rendered":"Ranking for childcare?"},"content":{"rendered":"<p>You have to laugh really &#8211; I mean, how can I take people seriously when they send spam that is so off target?<\/p>\n<p>Let me share the laugh with you!<\/p>\n<p>I received an email from someone who tried to be my friend and show how good he is at internet marketing &#8211; mind you, he isn&#8217;t good enough to find my name on my website and use it in an email! He does point out that he has my contact details, including phone number, from my site though.<\/p>\n<p>This email was about\u00a0<a title=\"Word Constructions writing services\" href=\"http:\/\/www.wordconstructions.com.au\" target=\"_blank\">word constructions\u00a0&#8211; a professional writing service<\/a> in Australia and his email includes the following (in blue &#8211; the black text is my response!):<\/p>\n<div><span style=\"color: #333399;\">I see that you&#8217;re not ranked on the first page of Google for a childcare centre search. <\/span><span style=\"color: #000000;\">And this is a problem for me why?<\/span>\u00a0<\/div>\n<p><span style=\"color: #333399;\">I&#8217;m not sure if you&#8217;re aware of why you&#8217;re ranked this low but more importantly how easily correctable this is. <\/span><span style=\"color: #000000;\">I&#8217;m guessing it&#8217;s because I don&#8217;t have a childcare centre or use that <a title=\"Using keywords in articles\" href=\"http:\/\/wordconstructions.com.au\/blog\/2009\/06\/keywords-in-promotional-articles\/\" target=\"_blank\">keyword<\/a>? If he found me through that keyword, it says a lot for my <\/span><a title=\"Choosing a childcare centre\" href=\"http:\/\/wordconstructions.com.au\/articles\/family\/childcare.htm\" target=\"_blank\"><span style=\"color: #000000;\">childcare articles<\/span><\/a><span style=\"color: #000000;\"> though!<\/span><\/p>\n<p><span style=\"color: #333399;\">There&#8217;s no reason you can&#8217;t have a top three ranking for the keyword childcare centre based on your site structure and content. You have a very nice site. <span style=\"color: #000000;\">Perhaps the fact I don&#8217;t have a childcare centre (or a website about childcare) is a good reason not to rank top three? And if you don&#8217;t know that, I have no reason whatsoever to believe you have looked at my site to know it&#8217;s good!<\/span><\/span><\/p>\n<div><span lang=\"EN\"><span style=\"color: #333399;\">I didn&#8217;t send this email out to very many people <span style=\"color: #000000;\">(oh please!)\u00a0<\/span>but I am currently reaching out to a list of your &#8216;keyword competitors&#8217; <span style=\"color: #000000;\">(If their keyword is &#8216;childcare centre&#8217;, they aren&#8217;t my competitors at all)<\/span> as well. But I do favor your website because I can see your website monetizing the targeted website traffic the keyword childcare centre can deliver. <span style=\"color: #000000;\">If you truly believe my site is best placed to maximise this keyword, you REALLY have no idea about relevant <a title=\"Web content tips\" href=\"http:\/\/wordconstructions.com.au\/blog\/2007\/10\/web-content-tips\/\" target=\"_blank\">content<\/a> and keywords &#8211; and I REALLY don&#8217;t want to make use of your &#8216;help&#8217; and &#8216;skill&#8217;.<\/span><\/span><\/span><\/div>\n<div><span lang=\"EN\"><span style=\"color: #333399;\">\u00a0<\/span><\/span><\/div>\n<div><span lang=\"EN\"><span style=\"color: #333399;\"><span style=\"color: #000000;\">He followed this up with four requests to call me, and one to call him. Sure, Jason, call me so I can tell you how little you really know, at your long distant phone cost!<\/span><\/span><\/span><\/div>\n<div><span lang=\"EN\"><span style=\"color: #333399;\">\u00a0<\/span><\/span><\/div>\n<div><span lang=\"EN\"><span style=\"color: #333399;\"><span style=\"color: #000000;\">Hopefully that gave you a laugh, too.<\/span><\/span><\/span><\/div>\n<div><span lang=\"EN\"><span style=\"color: #333399;\"><span style=\"color: #000000;\">\u00a0<\/span><\/span><\/span><\/div>\n<div><span lang=\"EN\"><span style=\"color: #333399;\"><span style=\"color: #000000;\">If you want a serious message from this, here are some real marketing tips:<\/span><\/span><\/span><\/div>\n<div><span lang=\"EN\"><span style=\"color: #333399;\"><span style=\"color: #000000;\">\u00a0<\/span><\/span><\/span><\/div>\n<ul>\n<li><span lang=\"EN\"><span style=\"color: #333399;\"><span style=\"color: #000000;\">\u00a0be relevant &#8211; don&#8217;t contact a business about something they don&#8217;t offer<\/span><\/span><\/span><\/li>\n<li><span lang=\"EN\"><span style=\"color: #333399;\"><span style=\"color: #000000;\">be honest &#8211; adding blatant lies makes it likely you&#8217;ll be caught out and lose whatever credibility you may have had<\/span><\/span><\/span><\/li>\n<li><span lang=\"EN\"><span style=\"color: #333399;\"><span style=\"color: #000000;\">if you claim to have viewed my site, then have the courtesy to find and use my name<\/span><\/span><\/span><\/li>\n<li><span lang=\"EN\"><span style=\"color: #333399;\"><span style=\"color: #000000;\">\u00a0don&#8217;t overstate your importance &#8211; if Jason is so successful and owns the 1,000s of sites he claims, why does he need to spam people around the world to get further business? Again, it just destroys your credibility if your claims and behaviours don&#8217;t match<\/span><\/span><\/span><\/li>\n<\/ul>\n<p><span lang=\"EN\"><span style=\"color: #333399;\"><span style=\"color: #000000;\">Here&#8217;s to lots of laughs and very little spam in our lives!<\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You have to laugh really &#8211; I mean, how can I take people seriously when they send spam that is so off target? Let me share the laugh with you! I received an email from someone who tried to be my friend and show how good he is at internet marketing &#8211; mind you, he [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[49,50],"tags":[997,337,137,998,229],"class_list":["post-891","post","type-post","status-publish","format-standard","hentry","category-bad-writing-examples","category-bit-off-track","tag-childcare","tag-funny","tag-honest","tag-keyword","tag-relevant"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/891","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/comments?post=891"}],"version-history":[{"count":4,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/891\/revisions"}],"predecessor-version":[{"id":905,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/891\/revisions\/905"}],"wp:attachment":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/media?parent=891"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/categories?post=891"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/tags?post=891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}