{"id":840,"date":"2009-10-19T08:41:46","date_gmt":"2009-10-18T22:41:46","guid":{"rendered":"http:\/\/wordconstructions.com.au\/blog\/?p=840"},"modified":"2009-10-14T11:47:50","modified_gmt":"2009-10-14T01:47:50","slug":"clear-titles","status":"publish","type":"post","link":"https:\/\/wordconstructions.com.au\/blog\/2009\/10\/clear-titles\/","title":{"rendered":"Clear titles"},"content":{"rendered":"<p>I recently read an article with a ridiculous heading. It claimed that the majority of Australians were victims of internet scams. As I have never been such a victim, I doubted the title and read the article (ok, so\u00a0a ridiculous title did work in terms of getting a reader!)<\/p>\n<p>What they really meant was most Australians have been exposed to internet scams, or had the opportunity to be taken in by such a scam. They then quoted that about 13% of people have actually been hurt by a scam.<\/p>\n<p>Their title was misleading and dishonest really, and totally reduced their credibility in my eyes &#8211; I&#8217;m not planning on returning to their articles.<\/p>\n<p>Titles and headings are important &#8211; they need to <a title=\"Grabbing attention with headings\" href=\"http:\/\/wordconstructions.com.au\/blog\/2008\/01\/grabbing-attention\/\" target=\"_blank\">attract attention<\/a>, set the topic for the article and work as part of your brand. In short pieces, the title also has to prove its worth in giving part of the message.<\/p>\n<p>Use your words wisely, and honestly!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I recently read an article with a ridiculous heading. It claimed that the majority of Australians were victims of internet scams. As I have never been such a victim, I doubted the title and read the article (ok, so\u00a0a ridiculous title did work in terms of getting a reader!) What they really meant was most [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[49,60],"tags":[],"class_list":["post-840","post","type-post","status-publish","format-standard","hentry","category-bad-writing-examples","category-writing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/comments?post=840"}],"version-history":[{"count":2,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/840\/revisions"}],"predecessor-version":[{"id":842,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/840\/revisions\/842"}],"wp:attachment":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/media?parent=840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/categories?post=840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/tags?post=840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}