I was on a walk yesterday, and I noticed a sandwich board out the front of a beauty shop. As well as the usual details, it included some text to the side as if to attract attention. The text was:<\/p>\n
50% off new clients<\/p>\n
If you are very overweight, you may be happy to know they could remove 50% of you (I wonder if you get to choose where the 50% comes from?) If you aren’t overweight enough to want to loose 50%, we can only hope they don’t remove other parts of you!<\/p>\n
Of course, what they really meant was new clients pay half price on their usual services – but it is important to write what you mean rather than assume people can understand you.<\/p>\n
How could it have been better?<\/p>\n
50% off for new clients {yes, adding one word makes all the difference!}<\/p>\n
OR<\/p>\n
half price for your first visit {longer, but very clear and also shows the discount is for only one visit}<\/p>\n
Have you read your marketing messages to be sure they say what you mean them to?<\/p>\n","protected":false},"excerpt":{"rendered":"
I was on a walk yesterday, and I noticed a sandwich board out the front of a beauty shop. As well as the usual details, it included some text to the side as if to attract attention. The text was: 50% off new clients If you are very overweight, you may be happy to know […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[49,60],"tags":[978,691,977,185],"class_list":["post-818","post","type-post","status-publish","format-standard","hentry","category-bad-writing-examples","category-writing","tag-mean","tag-message","tag-special","tag-write"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/comments?post=818"}],"version-history":[{"count":3,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/818\/revisions"}],"predecessor-version":[{"id":821,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/818\/revisions\/821"}],"wp:attachment":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/media?parent=818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/categories?post=818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/tags?post=818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}