{"id":798,"date":"2009-09-19T16:12:41","date_gmt":"2009-09-19T06:12:41","guid":{"rendered":"http:\/\/wordconstructions.com.au\/blog\/?p=798"},"modified":"2009-07-19T16:41:59","modified_gmt":"2009-07-19T06:41:59","slug":"writing-for-the-group","status":"publish","type":"post","link":"https:\/\/wordconstructions.com.au\/blog\/2009\/09\/writing-for-the-group\/","title":{"rendered":"Writing for the group"},"content":{"rendered":"<p style=\"text-align: center;\">While individuals may be insoluble puzzles, in the aggregate they become mathematical certainties.<br \/>\n<em>Sherlock Holmes<\/em><\/p>\n<p style=\"text-align: left;\">When writing to sell your business to people, you can&#8217;t be sure how any one individual will react to your words. However, you can write so that the majority of your audience (and by audience I mean people who are possibly going to buy from you, rather than the entire global population) will react the way you want them to.<\/p>\n<p style=\"text-align: left;\">This means it is important to remember that one negative response is not the end of your business, and may not be representative of everyone&#8217;s reaction. It also means that you need to use words and expressions that many people will understand, not just ones that a few people will relate to.<\/p>\n<p style=\"text-align: left;\">Writing for a group will bring better results than writing for one or two individuals &#8211; although writing as if to individuals is still effective and personal.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While individuals may be insoluble puzzles, in the aggregate they become mathematical certainties. Sherlock Holmes When writing to sell your business to people, you can&#8217;t be sure how any one individual will react to your words. However, you can write so that the majority of your audience (and by audience I mean people who are [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[60],"tags":[483,674,971],"class_list":["post-798","post","type-post","status-publish","format-standard","hentry","category-writing","tag-group","tag-individual","tag-reaction"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/798","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/comments?post=798"}],"version-history":[{"count":4,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/798\/revisions"}],"predecessor-version":[{"id":801,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/798\/revisions\/801"}],"wp:attachment":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/media?parent=798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/categories?post=798"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/tags?post=798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}