{"id":784,"date":"2009-07-29T09:32:48","date_gmt":"2009-07-28T23:32:48","guid":{"rendered":"http:\/\/wordconstructions.com.au\/blog\/?p=784"},"modified":"2012-07-31T10:23:15","modified_gmt":"2012-07-31T00:23:15","slug":"accountable-communications","status":"publish","type":"post","link":"https:\/\/wordconstructions.com.au\/blog\/2009\/07\/accountable-communications\/","title":{"rendered":"Accountable communications"},"content":{"rendered":"<p>What are <a title=\"Clear and repeated communications\" href=\"http:\/\/wordconstructions.com.au\/blog\/2009\/07\/clear-and-repeated-communications\/\" target=\"_blank\">accountable communications<\/a>?<\/p>\n<p>It simply means giving a message that is justified and that you are willing to stand by.<\/p>\n<p>For many jaded consumers, the marketing message in many ads and business materials is not trusted because there have been too many hyped up, false promises in the past. And people understand that marketing companies use many techniques to support their message .<\/p>\n<p>To make sure your message is seen as trustworthy and is accountable<\/p>\n<ul>\n<li>avoid exaggerations (the occasional obvious one may work)<\/li>\n<li><a title=\"justify claims\" href=\"http:\/\/wordconstructions.com.au\/blog\/2009\/03\/can-you-justify-what-you-writesay\/\" target=\"_blank\">justify any claims<\/a><\/li>\n<li>only give it in appropriate ways (i.e. <a title=\"not spam\" href=\"http:\/\/wordconstructions.com.au\/blog\/2009\/05\/this-is-not-spam\/\" target=\"_blank\">don&#8217;t spam<\/a> or annoy people)<\/li>\n<li><a title=\"check details\" href=\"http:\/\/wordconstructions.com.au\/blog\/2007\/12\/check-details-and-check-agin\/\" target=\"_blank\">check the details<\/a><\/li>\n<li>use an appropriate look &#8211; colours, layouts, <a title=\"font sizes\" href=\"http:\/\/wordconstructions.com.au\/blog\/2008\/08\/font-sizes\/\" target=\"_blank\">font sizes<\/a>\u00a0and so on all influence how your message is perceived. For example, the long letter with yellow highlights style of webpage doesn&#8217;t build trust in Australians as much as it appears to in the USA<\/li>\n<\/ul>\n<p>What messages have you seen that didn&#8217;t come across as accountable or reliable?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What are accountable communications? It simply means giving a message that is justified and that you are willing to stand by. For many jaded consumers, the marketing message in many ads and business materials is not trusted because there have been too many hyped up, false promises in the past. And people understand that marketing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[51,57,59,60],"tags":[953,255,893,954],"class_list":["post-784","post","type-post","status-publish","format-standard","hentry","category-blog-content","category-newsletter-content","category-web-content","category-writing","tag-accountable","tag-communications","tag-justify","tag-trustworthy"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/comments?post=784"}],"version-history":[{"count":4,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/784\/revisions"}],"predecessor-version":[{"id":4543,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/784\/revisions\/4543"}],"wp:attachment":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/media?parent=784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/categories?post=784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/tags?post=784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}