{"id":6730,"date":"2017-05-11T09:44:57","date_gmt":"2017-05-10T23:44:57","guid":{"rendered":"http:\/\/wordconstructions.com.au\/blog\/?p=6730"},"modified":"2017-04-30T22:04:39","modified_gmt":"2017-04-30T12:04:39","slug":"who-can-read-the-sign","status":"publish","type":"post","link":"https:\/\/wordconstructions.com.au\/blog\/2017\/05\/who-can-read-the-sign\/","title":{"rendered":"Who can read the sign?"},"content":{"rendered":"<div id=\"attachment_6731\" style=\"width: 360px\" class=\"wp-caption alignright\"><a href=\"http:\/\/wordconstructions.com.au\/blog\/?attachment_id=6731\" rel=\"attachment wp-att-6731\"><img decoding=\"async\" aria-describedby=\"caption-attachment-6731\" class=\"wp-image-6731\" src=\"http:\/\/wordconstructions.com.au\/blog\/wp-content\/uploads\/2017\/03\/rsz_climbing_walls_sign.jpg\" alt=\"Sign wanring against climbing walls\" width=\"350\" height=\"407\" srcset=\"https:\/\/wordconstructions.com.au\/blog\/wp-content\/uploads\/2017\/03\/rsz_climbing_walls_sign.jpg 500w, https:\/\/wordconstructions.com.au\/blog\/wp-content\/uploads\/2017\/03\/rsz_climbing_walls_sign-258x300.jpg 258w, https:\/\/wordconstructions.com.au\/blog\/wp-content\/uploads\/2017\/03\/rsz_climbing_walls_sign-129x150.jpg 129w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><\/a><p id=\"caption-attachment-6731\" class=\"wp-caption-text\"><span style=\"color: #0000ff;\">The sign was big, but on an angle for most people<\/span><\/p><\/div>\n<p>We attended an indoor play centre recently for a child&#8217;s birthday party.<\/p>\n<p>I spotted a sign on a wall opposite an inflatable slide, within the enclosed rock climbing area, that I think was missing the <a href=\"http:\/\/wordconstructions.com.au\/blog\/2011\/07\/understanding-your-audience\/\">audience.<\/a><\/p>\n<p><strong>Where\u00a0 the sign was<\/strong><\/p>\n<p>The sign was up on a wall and printed in a <a href=\"http:\/\/wordconstructions.com.au\/blog\/2008\/08\/font-sizes\/\">large font <\/a>so it should have been useful.<\/p>\n<p>However, it was on an angle that made it hard to read except for by children rock climbing.<\/p>\n<p>Surely putting it above the inflatable would have been more effective as it would be visible at the time you would be considering climbing up the forbidden walls.<\/p>\n<p><strong>What the sign said<\/strong><\/p>\n<p>Remembering this was in an indoor play centre where most of the patrons are under\u00a0eight years of age, the sign was not written for the audience.<\/p>\n<p>Apart from the very young children who can&#8217;t read at all, many youngsters would not be up to reading &#8216;inflatable&#8217; and many would not know the word &#8216;banned&#8217;. Even for those who can understand the sign, it will be most effective if people get it instantly, without having to think about its meaning.<\/p>\n<p>The inflatable is more known to children as the big slide, so that is the type of language they would be better using.<\/p>\n<p>A much simpler sign would be &#8220;Do not climb up the slide&#8221;.<\/p>\n<p>I think this is simpler and more effective, but also has a second meaning as it tells children not to climb up the slide itself, as well as not climbing on the support walls.<\/p>\n<p>&nbsp;<\/p>\n<p>It is always important to know who you are aiming your communications at, and aim for clarity more than cleverness.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We attended an indoor play centre recently for a child&#8217;s birthday party. I spotted a sign on a wall opposite an inflatable slide, within the enclosed rock climbing area, that I think was missing the audience. Where\u00a0 the sign was The sign was up on a wall and printed in a large font so it [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[49],"tags":[104,253,914,478],"class_list":["post-6730","post","type-post","status-publish","format-standard","hentry","category-bad-writing-examples","tag-audience","tag-language","tag-location","tag-sign"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/6730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/comments?post=6730"}],"version-history":[{"count":3,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/6730\/revisions"}],"predecessor-version":[{"id":6752,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/6730\/revisions\/6752"}],"wp:attachment":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/media?parent=6730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/categories?post=6730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/tags?post=6730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}