{"id":638,"date":"2009-04-01T19:54:47","date_gmt":"2009-04-01T09:54:47","guid":{"rendered":"http:\/\/wordconstructions.com.au\/blog\/?p=638"},"modified":"2011-02-04T18:23:10","modified_gmt":"2011-02-04T07:23:10","slug":"do-you-have-a-website","status":"publish","type":"post","link":"https:\/\/wordconstructions.com.au\/blog\/2009\/04\/do-you-have-a-website\/","title":{"rendered":"Do you have a website?"},"content":{"rendered":"<p>I <a href=\"http:\/\/wordconstructions.com.au\/blog\/2009\/04\/small-business-is-apparently-pessimistic\/\" target=\"_self\">posted earlier about the MYOB survey<\/a>\u00a0of small business owners&#8217; response to the global financial situation, but am startled by another part of their survey.<\/p>\n<p>Apparently, 60% of <a title=\"MYOB online survey\" href=\"http:\/\/myob.com\/servlet\/Satellite?cid=1227834367003&amp;pagename=MYOB%2FMYOBArticle%2FNewsArticlePage&amp;pageId=1227834198884&amp;site=en_AU\" target=\"_blank\">surveyed small business owners<\/a>\u00a0don&#8217;t have a website for their business. That is incredible. They surveyed 1,503 business owners with no more than 19 employees, so it is a reasonable number but perhaps not statistically significant compared to how many small businesses there are in Australia.<\/p>\n<p>Not all businesses are internet based, obviously, but offline businesses can have a website and use it to good effect.<\/p>\n<p>Why am I so surprised they don&#8217;t have a website?<\/p>\n<ul>\n<li>personally, I often refer to the website for further information or to get a feel for a business before I contact them &#8211; no website and there&#8217;s a good chance I&#8217;ll move on. This is especially true now I have a baby as it is easier to research and compare from home than to drive around<\/li>\n<li>a website is like a brochure that works 24 hours a day, every day of the year, so why limit yourself to paper?<\/li>\n<li>a website can be a lot cheaper to run than many traditional advertising options (I pay $5 a month for hosting &#8211; you won&#8217;t get much advertising for $60 a year!)<\/li>\n<li>people generally find it easier to remember words than numbers so if you or a happy customer are inviting someone to learn more about your business, a web address could be more successful<\/li>\n<li>people expect websites now &#8211; not meeting that expectation may decrease your credibility in their eyes<\/li>\n<\/ul>\n<p>A website can be simple and as short as one or two pages; it can be static and need little maintenance (although search engines prefer more active sites). Some online directories offer full page listings which can act as a website, which is better than nothing, but the URL may be long.<\/p>\n<p>SO back to the original question? Do you have a website? Do other business owners you know have websites? If not, why not?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I posted earlier about the MYOB survey\u00a0of small business owners&#8217; response to the global financial situation, but am startled by another part of their survey. Apparently, 60% of surveyed small business owners\u00a0don&#8217;t have a website for their business. That is incredible. They surveyed 1,503 business owners with no more than 19 employees, so it is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[50,53],"tags":[86,143,245],"class_list":["post-638","post","type-post","status-publish","format-standard","hentry","category-bit-off-track","category-business-info-tools","tag-business","tag-survey","tag-website"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/comments?post=638"}],"version-history":[{"count":4,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/638\/revisions"}],"predecessor-version":[{"id":1471,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/638\/revisions\/1471"}],"wp:attachment":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/media?parent=638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/categories?post=638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/tags?post=638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}